The first time Heineken amazed me was in Tunisia, in early 2011, after I changed into overlaying the Jasmine revolution and the fall of President Ben Ali for a Dutch business newspaper. During my reporting, I observed that Heineken maintained close ties with the kleptocratic family clan that had ruled Tunisia for almost 25 years. It was not just the connection itself that had me taken aback – it changed into the truth that Heineken was brewing beer there in any respect. I knew the corporation changed into doing enterprise everywhere in the global, and I had a few indistinct belief that it’d have breweries outside the Netherlands, but I had by no means realised the dimensions: 165 breweries in more than 70 nations, inclusive of this north African autocracy.
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