PHOENIX–(BUSINESS WIRE)–IAB, the national alternate corporation for the virtual media and advertising and marketing industries, turned into joined these days using the IAB Tech Lab in honoring outstanding digital marketers in a spread of classes; income excellence, service excellence, and for the first time instructional excellence. Winners of the 2019 awards were announced throughout the IAB Annual Leadership Meeting on the JW Marriott Phoenix Desert Ridge.
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The IAB Sales Excellence Awards apprehend individuals and IAB-member companies with extraordinary patron service, digital advertising knowledge, and innovation in virtual advertising and marketing sales. AYearsprior, Advertising Perceptions, the studies-based totally enterprise intelligence enterprise, and IAB leadership created a survey to measure key virtual marketing talents and award people who excelled in these areas over the past year.
Over 500 leaders from the ad-buying network replied tto the questionnaire, nominating, after walloting on the exceptional income groups and individuals throughout 4 predominant classes: large agency, small-to-medium sales organization, management via mentoring, and income man or woman of the 12 months in 4 key U.S. Regions. Respondents represented agencies that spent at the least $1 million on interactive advertising over the last yr.
The 2019 IAB Sales Excellence Awards Winners are:
Overall Sales Excellence for a Large Sales Organization: YouTube Overall Sales Excellence for a Small-to-Medium Sales Organization: MediaMath Leadership via Mentoring: David Cristini, Sales Leader, Amazon Web Services Sales Person of the Year: East Coast: Donna Bourke, Eastern Sales Manager, Pandora West Coast: Shankar Raswa, Marketing Science Lead, eCommerce, Facebook Central: Erin Figenholtz, Account Executive, Discovery Inc. South: Matt Ross, Account Executive Government Team, LinkedIn
“Excellence in advertising sales is driven by using creativity, proactivity, curiosity, and partnership,” stated Sue Hogan, Senior Vice President, Research and Measurement, IAB. “These people exemplify these characteristics and are shifting the enterprise ahead thru their each day contributions. By spotting their achievements, IAB hopes to inspire the ongoing advancement of the industry.”
2019 IAB Service Excellence Awards
The IAB Service Awards honor individuals at IAB-member companies who’ve long past above and beyond to make standout contributions to IAB projects in the beyond yr. “Dedication and commitment are lengthy words for time and strength. The IAB Service Excellence Awards winners have chosen to donate many hours and ideas to conducting enterprise-changing work via IAB tasks,” stated Anna Bager, Executive Vice President, Industry Initiatives, IAB. “The future of virtual advertising and marketing may be shaped through their paintings at the most complex and hard issues dealing with us today including logo protection, attribution, Digital Out of Home (DOOH), and greater. I applaud and thank them for their carrier.”
The 2019 IAB Service Excellence Awards winners are:
Tusar Barik, Marketing Lead: Agency and Channel Partnership, LinkedIn, for passionately spearheading The Changing Face of Digital for the B2B Marketer Town Hall, which highlighted the maximum critical topics for B2B virtual advertising, according to the committee. Gina Garrubbo, President and CEO, National Public Media, for handing over the support that changed into critical to the achievement of the Audit Committee’s Audio Day this autumn in Boston. More than a hundred brands and entrepreneurs attended this afternoon of programming approximately virtual audio.
Les Hollander, Global Head of Products and Partner Sales, Spotify, for starting up the concept of exploring emblem protection in virtual audio, and then main a running organization that produced the paper, “Digital Audio’s Role within the Brand Safety Conversation: Protecting Marketers’ Investments.” The file received robust press coverage and supplied a top-level view of virtual audio’s brand safety advantages. Deng Kai-Chen, Vice President, Product Management, Verizon Media Group (formerly Oath), for serving as co-chair of the Mobile Committee and being instrumental in improving the “Ad Quality Measurement Guide.” The manual gives helpful examples of the nuances and tradeoffs for viewability, brand safety, and fraud. It includes a checklist to assist facilitate discussions that could help do away with churn during flight.
Paul Lenhart, Senior Director Strategic Partnerships, OUTFRONT Media, for advancing the “Digital Out of Home Metrics Glossary” by using unifying discussions and assisting solidify definitions of essential phrases. Valentina Marastoni-Bieser, Senior Vice President, Marketing, Cuebiq, for serving as co-chair of the Data Benchmarks & Activation running group. Valentina’s creativity and knowledge have been instrumental in the development of Defining the Data Stack undertaking.
Sable Mi, Senior Vice President, Research and Insights, NinthDecimal, for developing a challenge to investigate industry opinions approximately the price, software, and destiny of blend media modeling (MMM) and multi-contact attribution (MTA). Under Sable’s management, the MTA Committee has embarked on a multi-segment initiative that has sparked amazing enthusiasm. Chris Murdough, TV Advertising Analytics, LiveRamp, for his treasured and steady assistance on the “Advanced TV Buyers Guide.” He supplied insights, thoughts, and solutions and helped the institution reach a consensus on the centerpiece of the file.
FFor supporting IAB, Gloriana Nicastro, Director, Mobile Product Strategy, MediaMath, establish a common framework for “five Questions to Evaluate Your Identity Partners.” She superior the enterprise in the direction of a common floor, related to identification, from which all people involved in the shopping for and selling system can produce paintings. Nicole Pace, Vice President, Marketing, Rakuten Marketing, for offering precious perception on the “Influencer Marketing for Publishers Guide,” and writing a great deal of the text within the disclosure section that provided beneficial attitude on FTC steering.
Nicole Pike, Managing Director, Nielsen (Esports), contributes understanding and enterprise information about esports to the “Marketer’s Guide to Esports: How to Get in the Game” and shares the guide with the bigger esports advertising and marketing network. Ryan Pogy, Sales Director, BroadSign, for actively contributing to the improvement of the “Digital Out of Home Metrics Glossary.” Ryan’s background in media size and analytics, in addition to his ability to articulate ancient context around phrases, proved invaluable to the creation of the thesaurus.
Chris Rooke, Senior Vice President, Strategy and Operations, Nativo, contributed to the strategy and execution of the “Branded Content Creation and Distribution Guide” while serving as a co-chair of the operating group. This document is dedicated to helping entrepreneurs and their agencies pick out the numerous branded content advent and distribution options to be had nowadays.
2019 IAB Tech Lab Service Excellence Awards
The IAB Tech Lab Service Excellence Awards understand the crucial contributions of individuals of IAB Tech Lab’s devote businesses, working corporations, and task forces. Recipients are determined through a team of workers’ recommendations and member confirmation.
“These people have been crucial to defining and developing answers to deal with some of the industry’s biggest challenges and possibilities,” stated Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “We all advantage from their extraordinary commitment to organizing a safer and more effectively deliver chain, advancing new technology, and enabling the increase of latest media channels.”
Winners of the 2019 IAB Tech Lab Service Excellence Awards are:
GDPR Commit Group
The enterprise specialists within the IAB Tech Lab’s GDPR Commit Group contributed to code bases, specifications, and implementation support resources that led to a successful launch of the IAB Europe Transparency and Consent Framework. IAB Tech Lab appreciates this group’s strong technical governance.
- Heinz Baumann, Group Manager Publisher Engineering, Quantcast
- Glenn Berntson, Technical Lead/Manager, Google
- Alex Cone, Senior Product Manager, Xander
- Vytautas Jakštys, Technical Product Director, AdForm
- Joshua Koran, Managing Director, DMP, Sizmek
- Chris Paterson, Senior Software Engineer, Conversant
- Andreas Pohl, Chief Architect, Verizon Media Group
- Charlie Simon, Director, Data Policy and Governance, MediaMath
TV Convergence Task Force
The TV Convergence Task Force made excellent strides in 2018, thank you in the component to Harold Geller. Harold has been the driving pressure in gaining consensus across the roadmap for media record codecs and embedded meta-data to support move-platform (digital and broadcast) video advertising and marketing.
- Harold Geller, Executive Director, Ad-ID
- Video Technical Working Group
The Digital Video Technical Working Group released VAST four.1 in November 2018, and this group becomes key to this fulfillment. While each of them contributed to the whole specification, Michael drove the concept of interactive templates, Pieter propelled the workflow updates, Jon contributed to the verification updates, and Jonathan helped increase the audio-associated updates.
- Jonathan Eccles, Director, Product Management, Pandora
- Jon Guarino, Software Engineer, Google
- Pieter Mees, CTO, Zentrick
- Michael Tuminello, Vice President, Solutions and Partnerships, Integral Ad Science
OTT Technical Working Group
The OTT Technical Working Group released the “Guidelines for IFA on OTT Platforms” in December 2018. Chris Gordon has been a key pillar of this attempt from the beginning to put the guiding principles for the IFA suggestions.
- Chris Gordon, Vice President, Business Development, Xumo
- Blockchain Working Group
In 2018, the Blockchain Working Group launched a technology primer and wiki, launched community pilots, and initiated efforts to deal with transparency in delivery chain and privateness the use of blockchain. Michael and Richard have been the riding force at the back of these deliverables.
- Richard Bush, Global Vice President, GroupM
- 2019 IAB Educatisident, NYIAX
- Michael Palmer, Gon Excellence Awards
“A central tenet of IAB is education, professional development, and demystifying the virtual media and advertising ecosystem,” stated Michael Texidor, Vice President, Learning and Development, IAB. “With the IAB Education Excellence Awards, we understand each the significance of talent development and contributors which are leading the efforts to amplify their teams and clients understanding of this complex and unexpectedly evolving industry.”
The 2019 IAB Education Excellence Award winners are:
MediaMath New Marketing Institute (NMI) – For the past 7 years, this organization has continually tested excellence in developing patron-facing schooling applications that meet consumer learning desires. In addition, it has built award-prevailing education projects which can be available to most people and raise the enterprise’s readiness for and attention of the programmatic era.
Cox Enterprises (Cox Media Group’s Parent organization) – This enterprise has been a leader in helping the private development and getting to know aims of its personnel, at the same time as this ever-converting industry adopts new rules, practices, and traits. Its industry knowledge goes past its very own organizational partitions and has been instrumental in developing IAB certification exams.
The Interactive Advertising Bureau (IAB) empowers the media, advertising, and marketing industries to thrive in the digital financial system. Its membership is constructed from more than 650 leading media and technology companies responsible for promoting, turning in, and optimizing virtual advertising and marketing or advertising campaigns. The alternate group fields vital studies on interactive advertising, whilst also educating brands, organizations, and the broader business community on the importance of virtual advertising and marketing. In association with the IAB Tech Lab, it develops technical practices. IAB and the IAB Education Foundation are committed to expert development and elevating the expertise, abilities, knowledge, and diversity of the team of workers throughout the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its participants and promotes the cost of the interactive advertising enterprise to legislators and policymakers. Founded in 1996, the IAB is established in New York City and has a San Francisco office.
About IAB Technology Laboratory
The IAB Technology Laboratory (Tech Lab) is a non-earnings consortium that develops and affords technical requirements, software program, and offerings to power the increase of an powerful and sustainable international virtual media atmosphere that blessings customers. Comprised of digital publishers, advert generation companies, groups, marketers, and different member groups, IAB Tech Lab specializes in improving the virtual advertising delivery chain, dimension, and purchaser stories whilst promoting responsible use of information. Its work includes the OpenRTB real-time bidding protocol, advertisements.Txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity provider. Board individuals encompass AppNexus, ExtremeReach, Google, GroupM, Hearst Digital Media, Index Exchange, Integral Ad Science, LinkedIn, MediaMath, Microsoft, Oath, Oracle’s Moat, Pandora, PubMatic, Quantcast, Rakuten Marketing, Telaria, The Trade Desk, and Yahoo! Japan. Established in 2014, the IAB Tech Lab is centered in New York City, with San Francisco, Seattle, and London staff. Learn more at https://www.Iabtechlab.Com.