The humble antique FM radio won’t be out of style yet. It still possesses the benefit of imparting a whole package deal of music and non-song content material with a good-sized amount of loyalty attributed to the brand personas/RJs. However, there’s the persistent threat of cutting-edge-day song streaming players ramping up their services beyond tune, via incorporating speak indicates and podcasts. With a full-size overlap in target institution, as well as a large, attain thanks to reasonably-priced statistics charges, are music streaming apps eating into the marketplace share of radio?
“As audio OTT proliferates, there may be an impact on radio. FM radio still has restrained penetration,” says Jehil Thakkar, associate, Deloitte. “Part 1 of segment three radio licensing didn’t cover all of the small cities and cities. The insurance in the one