Ohmyhome, a belongings era platform in Singapore, has appointed Publicis Groupe corporations – Publicis Singapore and Performics Singapore as the organizations for its digital advertising, social media, and advertising duties, following a pitch in January 2019.
As the creative accomplice, Publicis and Performics will adopt each strategic and execution duty to guide the grasp brand in Singapore and increase its presence in the location. The scope of responsibility includes emblem communications through the line in addition to media strategy and implementation.
Launched in 2016, Ohmyhome aims to provide a give-up end-to-end platform that is “simple, rapid, and affordable.” Built to simplify the home buying and selling adventure, Ohmyhome helps DIY transactions, gives fixed-price agent services, in addition to on-call for a mortgage and felony offerings. To date, over 2 three hundred homes with a combined price of over SG$1 billion were transacted on Ohmyhome.
Rhonda Wong, co-founder and CEO for Ohmyhome, said: “We had been actually inspired by way of the extent of creativity and teamwork that Publicis crew displayed at some point of the pitch manner. It was idea-provoking and thoroughly constant with our culture. We wanted an enterprise partner that changed into aligned to the Ohmyhome imaginative and prescient and who demonstrated the ability to expand an integrated approach so that it will help exemplify our products and carrier offerings in Singapore and the place.”
Joanne Theseira, managing director for Publicis Singapore, said: “This is a giant win that establishes each of our innovative and overall performance marketing capabilities inside the Publicis Groupe’s Power of One method, which keeps delivering value and commercial enterprise impact for brand new customers as well as opportunities for our talents. Ohmyhome is a challenger emblem that isn’t afraid to take risks, and we’re searching ahead to partnering with Rhonda and Race’s crew to enhance cognizance and pressure considerable results for the emblem.”