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SOCIAL MEDIA AND DIGITAL MARKETING INSIGHTS WITH DENISE WHITMORE

I am focusing mostly on huge virtual advertising campaigns, especially inside the tourism industry. I’m working with various lodges throughout Ireland supporting them create a digital advertising strategy after which I put into effect it. I’ve had a few create consequences, increasing online sales at once from FB by using over 800% for one among my clients.

How became the ultimate 12 months, what labored properly, what didn’t circulate as fast as you’ll have liked?

I’ve had a few truly exciting clients over the last 12 months which includes a baby-kisser, an author and a racecourse! I’ve learned a lot from running with these clients and had been able to adapt and consist of numerous varieties of advertising, now not just digital. This year I’ll be embarking on a Diploma in Sales and Marketing and then my Masters in Digital Marketing in Sep. I’m very excited to broaden my know-how and to start adding offline advertising options to the services I provide for my clients.

What have been your huge wins?

 

My organization The Irish Women in Business Network has almost 2000 contributors with new contributors requesting to enroll in each day. As a end result of the achievement of this institution I was invited with the aid of Facebook to enroll in an one of a kind advertising and marketing organization giving me get right of entry to to new capabilities for testing before other digital marketers. I’ve also been invited to speak at a few first-rate activities including Tech Connect and the ZipYard Ireland Annual Conference. I turned into successful in acquiring a gentle with the Local Enterprise Office for offering social media for enterprise route and been running with National and International businesses including the Mount Juliet Estate, Bunratty Castle Hotel and MealIQ within the UK. I additionally labored on large digital advertising campaigns with the worldwide business Prim-Ed Publishing where I worked with groups in the UK, South Africa, New Zealand and Australia. These campaigns had amazing results which include a video achieving 80k people and a digital release birthday celebration wherein I went Live on Facebook on the hour every hour selling their new internet site.

What are your plans for the future?

This 12 months I have large plans. As well as my studies I plan on launching a brand new digital advertising occasion with a few large names already secured for talking. I run a network of ladies in enterprise referred to as The Irish Women in Business Network and we’ll be having our annual convention on the twenty-second June inside the Arklow Bay Hotel. I’ll additionally be running again on TD Wexford and am launching a new eLearning component to my commercial enterprise. I run Digital Marketing and Social Media for Business workshops all over Ireland so this 12 months I’m designing a brand new online mastering enjoy and will be providing those workshops on-line in addition to in character. I’m additionally running intently with the first-rate event MoJoFest taking vicinity in Galway in June, which could be very exciting.

Which influencers and web sites do you observe to maintain updated with the trendy developments?

Irish Tech News of direction! 🙂 I also maintain an eye fixed on Mari Smith, Neil Patel and Gary Vaynerchuk in addition to Brian Fanzo and Yusuf Omar. I’ve signed as much as Google Alerts to ensure I get the most current articles emailed to me directly. I additionally love tuning in to Jess Kelly on Newstalk for TechTalk.

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