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This Singapore-primarily based E-trade Platform Taking Companies

The CEO of Kino Biotech Group and co-founder of both Kinofy and the Kinohimitsu brand is a man who dons many hats.

With over two decades of revel in the health and beauty industry, Chong is most of the older specialists in Asia who recognize what the customer wants.

At Kinofy, which is a spin-off of Kino Biotech Group, Chong is assisting logo owners to kickstart their entry into the China market via move-border e-trade importation. This technique of importation extensively reduces the premature funding required for businesses to establish a presence in China.

For example, the process for product registration is simplified and expedited. This offers pace to market, which is crucial for immediate-paced retail groups. Also, through go-border e-commerce importation, traders are best vulnerable to pay taxes upon the sale of goods. This has a massive nice effect on the service provider’s cash flow.


Kinofy claims to combine e-commerce control, advertising and marketing automation, order management, stock control, logistics control, delivery management and greater with the Kinofy cloud-primarily based platform that offers merchants an unmarred view of their enterprise, each time, anywhere.

Chong leads the Kinofy crew in crafting an all-rounded and seamless shopping experience thru online and offline channels, making sure that current customers benefit from a holistic consumer adventure.

Entrepreneur Asia Pacific caught up with Kawee Chong to study extra approximately the e-commerce platform that he enables to run, the power of social media and pass-border change possibilities.

Over the years, retail has advanced from brick and mortar shops to e-trade, e-marketplaces and now, social trade is heading mainstream. If you have got a retail enterprise, hop at the social trade bandwagon nowadays. There’s no time to waste thinks Chong.

“Social media lets in us to fulfill the want for love and belonging by way of forging connections and constructing communities. From a business perspective, social media structures are a tremendous way to collect and engage our target audiences and finally convert them into clients or even advocates,” Chong said.


Chong says Kinofy’s eight-Step Market Entry Programme is specifically designed to equip traders with the essentials they need to begin their social commerce enterprise in China. Besides a robust e-commerce platform and cost brought services, merchants are empowered with marketplace insights, recognize-hows and sensible schooling that prepare them to be operationally ready.

“Once merchants have effectively registered their products and set up their WeChat store, we offer answers that assist them in riding store visitors and building brand communities,” Chong explains.

At Kinofy, Chong believes that constructing a sturdy brand community is fundamental to the brand’s boom and sustainability. Hence, we offer over two hundred social promoting gear inside the platform that merchants can also make use of, to construct, interact and manage their logo network. Unlike some different social platforms that limit content material attain, WeChat traders can also communicate directly with a hundred% of their fans.

Future Plans

For traders who come on board with Kinofy, Chong strives to alleviate their issues over the multitude of demanding situations that comes with new marketplace entry, especially one as massive as China. To achieve this, the enterprise enables them to simplify complicated methods, expedite tedious approaches, automate repetitive tasks and construct an unbroken infrastructure.

“It is all about Smart, Simple and Seamless,” Chong stated.

The company consciousness proper now’s (and has always been) on helping foreign brands smash into the China marketplace says, Chong.

“Besides Singapore homegrown manufacturers, on board with us also are manufacturers from our closest neighbor, Malaysia, in addition to manner throughout the globe, from Canada. In our pipeline are brands from all over the international which includes Australia, UK, US, France, and South Korea. At the identical time, we are actively in search of ability licensed companions,” Chong stated.