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E-commerce portal Hopscotch offers to shop for stocks from employees

20 employees have opted to encash their ESOPs, says organisation.

At least 20 modern personnel at Hopscotch, a on line youngsters style portal, turns into “crorepatis” or millionaires this month because the start-up plans to buyback ESOPs (Employee Stock Option Plan).

The scheme was supplied to about one hundred existing personnel, however, best 20 of them have opted to encash their ESOPs, an worker benefit plan which offers personnel an possession interest inside the enterprise.

ESOPs are are issued as direct inventory, profit-sharing plans or bonuses and could be very common phenomenon with begin-united states of america ESOPs act as a tool to include high attrition and preserve splendid expertise.

However, start-united statesbuyback the ones shares whilst the founders want to growth their stakes earlier than a massive investment spherical or whilst the organization is getting received or going public.

Rahul Anand, Founder of Hopscotch, instructed BusinessLine that there may be no immediate plan of fund elevating or acquisition, even though the start-up has been approached by means of numerous main consumer brands.

“We have a totally huge ESOP pool at Hopscotch and we gave every unmarried character the right to determine whether they would really like to maintain or promote this. It allows employees view ESOPs as a credible alternative to coins reimbursement, one that may regularly result in huge monetary rewards,” Anand said, including that not like other begin-ups, the ESOP shares are provided at a very early degree and might be performed every yr.

Started in 2012, Hopscotch is backed via venture investors which include Eduardo Saverin , co-founder of Facebook, Singapore-primarily based LionRock Capital, Wei Yan of Diapers.Com and Toivo Annus, co-founder of Skype. With a triple digit CAGR, the corporation is looking ahead to a turnover of ₹500 crore in FY19.

With about 3 million lively customers, Hopscotch is the only single-logo on-line children emblem that sells products for children elderly between zero years to 14 years. It is not a marketplace, however a brand and subsequently has been capable of maintain its cash burn low with the aid of having a control on its cut price strategy. It additionally enjoys high margins of 60-70 according to cent. According to Anand, the marketings fees have decreased by using 20 in keeping with cent each year.

In the closing six months, over half a dozen begin-ups, consisting of Oyo, UrbanClap, Rivigo, RazorPay, Swiggy and Flipkart amongst others, have presented to buyback the ESOPs from their modern personnel in a bid to stop attrition and hold talent.

Last 12 months, Paytm and Ola had also offered their respective personnel the option to liquidate their shares. Such occasions also suggest a wellknown rise in exits at begin-ups.

E-commerce giant Flipkart had the best ESOP buyback programme final yr after its acquisition with the aid of Walmart that bought seventy seven per cent of the enterprise. Other agencies are also playing catch up by facilitating their first-ever ESOP repurchases this yr.