From an enterprise perspective, a motive is crucial to gaining marketplace proportion, strengthening brand reputation, and connecting with customers in authentic methods. In fact, a recent Edelman examine found that kind of thirds of world consumers make buy choices primarily based on whether they sense a brand is aligned with their beliefs. Brands that put cause first gain strategic readability, customer goodwill and fortify company subculture.
A business enterprise doing an brilliant job leveraging cause to pressure commercial enterprise boom is Fitbit. The health and health brand is actively leveraging its corporation and task to have a bigger impact and pivot its business version in transferring markets.
Fitbit’s middle commercial enterprise became constructed around wearable health trackers. However, opposition with smartwatches like the Apple Watch took a toll at the wellbeing organization’s bottom line. While Fitbit keeps its wearables department with the Versa smartwatch and different