I am focusing mostly on huge virtual advertising campaigns, especially inside the tourism industry. I’m working with various lodges throughout Ireland, supporting them to create a digital advertising strategy, after which I put into effect it. I’ve had a few create consequences, increasing online sales at once from FB by using over 800% for one among my clients. How became the ultimate 12 months, what labored properly, what didn’t circulate as fast as you’ll have liked?
I’ve had a few inspiring clients over the last 12 months, including a baby-kisser, an author, and a racecourse! I’ve learned a lot from running with these clients and had been able to adapt and consist of numerous varieties of advertising, now not just digital. This year I’ll be embarking on a Diploma in Sales and Marketing and then my Masters in Digital Marketing in Sep. I’m very excited to broaden my know-how and add offline advertising options to the services I provide for my clients.
What have been your huge wins?
The Irish Women in Business Network has almost 2000 contributors, with new contributors requesting to enroll each day. As a result of the achievement of this institution, I was invited with the aid of Facebook to enroll in a one-of-a-kind advertising and marketing organization, giving me get right of entry to new capabilities for testing before other digital marketers. I’ve also been invited to speak at a few first-rate activities, including Tech Connect and the ZipYard Ireland Annual Conference. I successfully acquired a gentle with the Local Enterprise Office for offering social media for enterprise route and have been running with National and International businesses including the Mount Juliet Estate, Bunratty Castle Hotel, and MealIQ within the UK. I also labored on large digital advertising campaigns with Prim-Ed Publishing worldwide, where I worked with groups in the UK, South Africa, New Zealand, and Australia. These campaigns had amazing results, including a video achieving 80k people and a digital release birthday celebration wherein I went Live on Facebook every hour selling their new internet site.
What are your plans for the future?
These 12 months, I have large plans. As well as my studies, I plan on launching a brand new digital advertising occasion with a few large names already secured for talking. I run a network of ladies in enterprise referred to as The Irish Women in Business Network, and we’ll be having our annual convention on the twenty-second of June inside the Arklow Bay Hotel. I’ll also be running again on TD Wexford and launching a new eLearning component to my commercial enterprise. I run Digital Marketing and Social Media for Business workshops all over Ireland, so this 12 months, I’m designing a brand new online mastering enjoy and will be providing those workshops online in addition to in character. I’m additionally running intently with the first-rate event MoJoFest taking vicinity in Galway in June, which could be very exciting.
Which influencers and websites do you observe to maintain updated with the trendy developments?
Irish Tech News of direction! I’ve signed Google Alerts to ensure I get the most current articles emailed to me directly. I also maintain an eye fixed on Mari Smith, Neil Patel, and Gary Vaynerchuk, in addition to Brian Fanzo and Yusuf Omar. I additionally love tuning in to Jess Kelly on Newstalk for TechTalk.