The CEO of Kino Biotech Group and co-founder of both Kinofy and the Kinohimitsu brand is a man who dons many hats. With over two decades of experience in the health and beauty industry, Chong is most of the older specialists in Asia who recognize what the customer wants.
At Kinney, a spin-off of Kino Biotech Group, Chong assists logo owners in kickstarting their entry into the Chinese market via cross-border e-trade importation. This technique of importation extensively reduces the premature funding required for businesses to establish a presence in China.
For example, the process for product registration is simplified and expedited. This offers pace to market, which is crucial for immediate-paced retail groups. Also, through border e-commerce importation, traders are most vulnerable to paying taxes on goods’ sales. This has a massive positive effect on the service provider’s cash flow.
Kinney claims to combine e-commerce control, advertising and marketing automation, order management, stock control, logistics control, delivery management, and more with the Kinofy cloud-primarily based platform that offers merchants an unmarred view of their enterprise, anytime, anywhere.
Chong leads the Kinofy crew in crafting an all-rounded and seamless shopping experience through online and offline channels, ensuring that current customers benefit from a holistic consumer adventure.
Entrepreneur Asia Pacific caught up with Kawee Chong to study extra approximately the e-commerce platform that he enables to run, the power of social media, and cross-border change possibilities.
Over the years, retail has advanced from brick and mortar shops to e-trade, e-marketplace, and now, social trade is heading mainstream. If you haot a retail enterprise, hop on the social trade bandwagon nowadays. There’s no time to waste, thinks Chong.
“Social media lets us fulfill the want for love and belonging by forging connections and constructing communities. From a business perspective, social media structures are a tremendous way to collect and engage our target audiences and finally convert them into clients or even advocates,” Chong said.
Strategy
Chong says Kinofy’s eight-Step Market Entry Programme is specifically designed to equip traders with the essentials they need to begin their social commerce enterprise in China. Besides a robust e-commerce platform and cost-effective services, merchants are empowered with marketplace insights, recognition tools, and sensible education that prepare them to be operationally ready.
“Once merchants have effectively registered their products and set up their WeChat store, we offer answers that assist them in attracting store visitors and building brand communities,” Chong explains.
At Kinney, Chong believes that constructing a sturdy brand community is fundamental to the brand’s growth and sustainability. Hence, we offer over two hundred social media tools inside the platform that merchants can also use to construct, interact, and manage their logo network. Unlike some social platforms limiting content material attain, WeChat traders can also communicate directly with their fans.
Future Plans
For traders who come on board with Kinofy, Chong strives to alleviate their issues over the multitude of demanding situations with new marketplace entry, especially one as massive as China. To achieve this, the enterprise enables them to simplify complicated methods, expedite tedious approaches, automate repetitive tasks, and construct an unbroken infrastructure. “It is all about Smart, Simple and Seamless,” Chong stated.
The company’s consciousness proper now (and has always been) on helping foreign brands smash into the Chinese marketplace, says Chong.
“Besides Singapore homegrown manufacturers, on board with us also are manufacturers from our closest neighbor, Malaysia, in addition to manufacturers throughout the globe, from Canada. In our pipeline are brands from all over the international, including Australia, the UK, the US, France, and South Korea. At the same time, we are actively in search of able licensed companions,” Chong stated.
