The country’s largest online marketplaces Flipkart, Amazon, Paytm, and Snapdeal, are yet to clearly display names, addresses, and other contact details of all sellers on product listings featured on their platforms, despite being mandated by the revised guidelines on e-commerce issued on December 26.
The regulation was first announced as part of Press Note 3 by the government in March 2016.
The country’s largest online marketplaces Flipkart, Amazon, Paytm, and Snapdeal, are yet to clearly display names, addresses, and other contact details of all sellers on product listings featured on their platforms, despite being mandated by the revised guidelines on e-commerce issued on December 26.
The regulation was first announced as part of Press Note 3 by the government in March 2016. ET has found that several product listings across the marketplaces did not display details of sellers. In some cases, their full names were also not mentioned. “It’s something that marketplaces need to comply with. There’s no scope for any ambiguity in the law. It’s a simple requirement and a very straightforward provision. Quite a few e-commerce companies are not doing this, and there’s no excuse for them not to comply with the law,” said Suneeth Katarki, founding partner at Indu…
The revised policy puts the onus of delivery, warranty, and customer service on the seller and not the marketplace. Today, if a customer is unhappy with a product on these platforms, there is no way to get in touch with the seller directly. Instead, all grievances will be routed through the marketplace. At present, these marketplaces redirect customers to their own online help centers, prompting users to lodge complaints with them rather than take up the issue directly with sellers. For instance, Amazon. Displays the address of its own headquarters in Bengaluru in the section meant to display the seller’s address.
