In the past few decades, operating a business was quite challenging. Business owners could hire people to sell products door to door, and the results weren’t pleasing. Running adverts on TV was too costly, and only the lucky few could afford it. Fortunately, technology has changed everything, and business owners can now employ various marketing strategies. What’s moremany digital marketing agencies have since emerged . These agencies now use multiple technological gadgets and tools to satisfy both customers and business owners alike.
Below we’ve listed 5 of the top everyday gadgets & technologies used by digital marketers:
Google Trends is a handy tool for all digital marketing professionals. This feature shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a specified time period. It helps in determining the number of people searching for specific keywords.. As we all know, keywords play a significant role in digital marketing, and this tool is priceless when it comes to identifying patterns in trends.
It helps Digital marketing consultants London to analyse clients seeking a specific product in an area. The experts later use the information to run ads in those areas within focused and targeted timeframes. The results? More conversions, increased sales and ROI..
Digital marketing can’t compare to offline marketing; it’s more successful, and you can only measure this using the right tools. Digital marketing specialists use Google Analytics to measure the performance of the many campaigns they undertake.
It’s an analysis tool that makes it easier to report on and determine the most successful strategy. It saves time and resources used in ineffective marketing methods. You can also integrate Google analytics with Google ads to generate reports and track performance.
Digital marketing benefits all types of businesses in various ways. However, you can’t employ the strategy and forget about your competitors. And this is where Ahrefs comes in. But what are
Ahrefs? These are one of the tools used throughout the SEO and Digital Marketing industries. The tool’s purpose is linking profile analysis. With its help, Marketers can gather all vital information about backlinks, as well as measure the website parameters and the quality of links. Thus, enabling marketers to learn almost everything about competing brands.
Ahrefs provides information like;
- Website ranks on keywords used.
- The source of traffic on the competitor’s site.
- Embedded backlinks.
4. Facebook Ads
Digital marketers use Facebook Ads to place adverts on Facebook. It’s directly embedded on the Facebook site and enables marketers to define the market audience and make the ads visible to only those interested in their products.
Facebook Audience Insight
Facebook Audience Insight is more specific and is useful for analysing the audience on Facebook. However, it’s underutilised and not commonly used. Nonetheless, the tool can help you run ads on Facebook. It also enables you to understand how and why the focus of your target audience keeps shifting. Plus, it lets you see where the clients you want to target spend most of their time.
A quick wrap up
Digital marketing helps business owners better understand their clients, allowing them insight into how best to target their audience, what they love most and their overall online behaviors’. This marketing approach uses various tools and comes with many perks for all types of businesses. To reap the benefits of digital marketing, hire professional marketers today and start enjoying more sales and profits.